Analysing Trailers- Who are trailers aimed at

In class we began to explore and analyse different types of movie trailers and the specific conventions of trailers that are used to appeal to a specific audience (for example specific themes used to employ different type of genre- eg enigma codes are typically used in horror, for intense a masked man lurking in a dark shadow is bound to raise the viewers curiosity therefore tempting them to watch the film whilst also nailing in the fact that the film is a horror film. Other ways in which trailers secure and categorised their films into specific genres is through the use of logo's, credentials and inter titles. Examples of this include Disney- a company in which we associate its films with family, adventures, humour animation ect. While Lionsgate has connotations of horror films for example the Saw sequel. Therefore, just from seeing the studio or company that is behind the film immediately gives us an idea of what type of film we should expect.

Below I have attached some analysis of target audience for a range of different trailers and the different uses and gratifications that each trailer offers to it's target audience.