The Apparition trailer analysis

Genre: The Apparition is a paranormal/supernatural thriller.

From the trailer their are some typical horror iconography used; pov shots, woman trapped alone in a house, mysterious hauntings, dark colours, flickering lights, a crumbling house and flashing images of ghosts/ other supernatural creatures. This makes it clear to us that it is part of the horror genre

Female in danger

Narrative: A group of people set up an expreiment to test whether paranormal activity is real or if it is only a product of the mind, the experiment proves their is supernatural existance and they become victims of what they refer to as 'it'

Unique Selling Point: Recorded style shots, hand held camera use

Target Audience: Those interested in the paranormal/supernatural, thriller and horror movie fans aged 16+ (characters are roughly in their 20+s therefore it would most likely be appealing to a primary audience of this aged range.

Music: Non diagetic- deep horn sounds (possibly signifying the presence of the paranormal creature), thudding and banging.

Diagetic- screams and banging

Voiceover: Sci fi,  deep serious male voice

Special effects: Scientigic x ray images, flickering lights, smoke, infared camera detection, xray affect ghost flashing on screen.

Credits and intertitles: Voiceover at the start of trailer is shown on screen

Warner Bros logo, Dark castle.